Management Team


David Rochon – Founder and CEO

Founder and Chief Executive Officer (CEO) David Rochon brings 25 years of industry experience and proven leadership to SavingStar. David is leading the digital grocery coupon revolution by modernizing the way marketers deliver, consumers receive and retailers handle grocery savings by offering paperless eCoupons on the web and smartphones to a national audience.

Prior to co-founding SavingStar in 2010, David was an early employee and later became president of Upromise, Inc., a college savings service that allows members to direct their spending to Upromise partners in order to save money for college. Launched in 2000 and acquired in 2006 by Sallie Mae, Inc., Upromise is the largest private source of college funding in the U.S. today.

Before Upromise, David was founder, president & CEO of SuperMarkets Online, Inc., a subsidiary of Catalina Marketing Corporation. He pioneered the development and execution of secure digital coupons in the late 1990’s under the ValuPage brand. Incubated by Catalina Marketing, SuperMarkets Online secured venture capital from Tribune Ventures and grew to become the 37th most visited site on the web.

David holds a Bachelor of Arts degree in Applied Economics and Management from Cornell University.


Michael Libenson – Founder and President

Michael Libenson is President of SavingStar, a company leading the digital grocery coupon revolution by bringing paperless eCoupons on the web and smartphones to a national audience. Michael cofounded SavingStar with the company’s CEO, David Rochon, in July 2010.

Prior to SavingStar, Michael served as Senior Vice President and General Manager of Upromise Grocery Services, which first introduced grocery savings in 2001. During his early history at Upromise, Michael signed several of the company’s first partners, including Coca-Cola, Exxon-Mobil, McDonald’s, and Procter & Gamble. After working to launch the initial grocery platform in 2001, Michael led the Partner Services team and served as Senior Vice President of Marketing and Strategy. In 2008, Michael managed the development of the Upromise eCoupons platform.

Prior to joining Upromise, Michael was a strategy consultant with Monitor Group.

Michael holds a Bachelor of Arts degree in Political Science from Boston University, an M.Sc. in Economics from the London School of Economics and an MBA from the Harvard Business School.

Neal Karasic

Neal Karasic – SVP Product & Technology

As the SVP Product & Technology at SavingStar, Neal is focused on delivering the best digital grocery promotion solution to consumers, retailers and brands. Neal brings over 15 years of experience to his role, having built products in mobile, online advertising, search and retail for both privately and publicly held companies.

Neal joined SavingStar from Jumptap, a mobile advertising network that has since been acquired by Millennial Media. There, he served as Director of Product Management, overseeing the product delivery of Jumptap’s premium ad network, and transitioning Jumptap from a mobile search company to a full-service mobile ad network.

Previously, Neal held various product management roles at Be Free and Commission Junction (now part of Alliance Data), building the web’s leading affiliate marketing platform. Neal holds 16 patents including foundational patents in mobile advertising, targeting and search and holds an S.B. in Electrical, Computer and Systems Engineering from Harvard University.


Tom Murray – EVP of Sales and Customer Development

Tom Murray is Executive Vice President at SavingStar, a company leading the digital grocery coupon revolution by bringing paperless eCoupons on the web and smartphones to a national audience. Prior to joining SavingStar, Tom was Vice President and General Manager at Valassis, Inc., where he managed the core FSI business through the transition from a purely newspaper-based model to an integrated media platform using newspaper, targeted direct mail and digital.

Prior to Valassis, Tom led the sales effort at Catalina Marketing for its online property, SuperMarkets Online, and managed the launch of the first national network of retailer Frequent Shopper Card-targeted solo mailings. In addition to his position at Catalina Marketing, he has also held senior sales management roles with Time Warner, News America Marketing and Actmedia.

Tom received a Bachelor’s Degree from the Wharton School at the University of Pennsylvania, with a concentration in Economics and Marketing. Tom is a regular speaker at industry meetings and has guest lectured at the NYU Stern School of Business.