Management Team


David Rochon – Founder and CEO

Founder and Chief Executive Officer (CEO) David Rochon brings 25 years of industry experience and proven leadership to SavingStar. David is leading the digital grocery coupon revolution by modernizing the way marketers deliver, consumers receive and retailers handle grocery savings by offering paperless eCoupons on the web and smartphones to a national audience.

Prior to co-founding SavingStar in 2010, David was an early employee and later became president of Upromise, Inc., a college savings service that allows members to direct their spending to Upromise partners in order to save money for college. Launched in 2000 and acquired in 2006 by Sallie Mae, Inc., Upromise is the largest private source of college funding in the U.S. today.

Before Upromise, David was founder, president & CEO of SuperMarkets Online, Inc., a subsidiary of Catalina Marketing Corporation. He pioneered the development and execution of secure digital coupons in the late 1990’s under the ValuPage brand. Incubated by Catalina Marketing, SuperMarkets Online secured venture capital from Tribune Ventures and grew to become the 37th most visited site on the web.

David holds a Bachelor of Arts degree in Applied Economics and Management from Cornell University.


Michael Libenson – Founder and President

Michael Libenson is President of SavingStar, a company leading the digital grocery coupon revolution by bringing paperless eCoupons on the web and smartphones to a national audience. Michael cofounded SavingStar with the company’s CEO, David Rochon, in July 2010.

Prior to SavingStar, Michael served as Senior Vice President and General Manager of Upromise Grocery Services, which first introduced grocery savings in 2001. During his early history at Upromise, Michael signed several of the company’s first partners, including Coca-Cola, Exxon-Mobil, McDonald’s, and Procter & Gamble. After working to launch the initial grocery platform in 2001, Michael led the Partner Services team and served as Senior Vice President of Marketing and Strategy. In 2008, Michael managed the development of the Upromise eCoupons platform.

Prior to joining Upromise, Michael was a strategy consultant with Monitor Group.

Michael holds a Bachelor of Arts degree in Political Science from Boston University, an M.Sc. in Economics from the London School of Economics and an MBA from the Harvard Business School.


Madan Bharadwaj – Chief Technology Officer

Madan Bharadwaj is the chief technology officer (CTO) at SavingStar, a company leading the digital grocery coupon revolution by bringing paperless eCoupons on the web and smartphones to a national audience. He is responsible for all aspects of the company’s technology and operations, and plays a key role in shaping SavingStar’s strategy.

Madan is a one of the leading experts in cross channel marketing attribution solutions. He has a background in machine learning and big-data systems brings a wealth of experience building advanced marketing analytics products. Prior to SavingStar, Madan lead Products and Strategy for Visual IQ, where he pioneered several industry-first innovations in algorithmic attribution sciences, big-data ad-server data mining, and large scale machine learning technologies, which were pivotal in moving the digital media buying industry into the algorithmic attribution era. During his time there, Visual IQ grew into a leader in the attribution space, and he was central in signing and growing many marquee advertisers including American Express, AT&T, DELL, H&R Block, Verizon, Victoria’s Secret, Toyota, Honda, and Vanguard, among others.  Prior to Visual IQ, he led development and delivery of advanced analytical & machine learning offerings within several business units under Aegis Media PLC, where he developed many ad-tech innovations around digital advertising measurement and paid-search portfolio optimization.

Madan holds a bachelor’s degree in electronics and communications engineering from University of Madras and a master’s degree in computer engineering from the University of Central Florida. A recognized thought leader, Madan has written for many trade journals including iMediaConnection and spoken at industry events such as the Digital Analytics Association Symposiums.


Tom Murray – EVP of Sales and Customer Development

Tom Murray is Executive Vice President at SavingStar, a company leading the digital grocery coupon revolution by bringing paperless eCoupons on the web and smartphones to a national audience. Prior to joining SavingStar, Tom was Vice President and General Manager at Valassis, Inc., where he managed the core FSI business through the transition from a purely newspaper-based model to an integrated media platform using newspaper, targeted direct mail and digital.

Prior to Valassis, Tom led the sales effort at Catalina Marketing for its online property, SuperMarkets Online, and managed the launch of the first national network of retailer Frequent Shopper Card-targeted solo mailings. In addition to his position at Catalina Marketing, he has also held senior sales management roles with Time Warner, News America Marketing and Actmedia.

Tom received a Bachelor’s Degree from the Wharton School at the University of Pennsylvania, with a concentration in Economics and Marketing. Tom is a regular speaker at industry meetings and has guest lectured at the NYU Stern School of Business.